O2O
O2O是online to offline,网上与网下相结合,又细分为四种运营模式:
1)online to offline是线上交易到线下消费体验
2)offline to online是线下营销到线上交易
3)offline to online to offline是线下营销到线上交易再到线下消费体验
4)online to offline to online是线上交易或营销到线下消费体验再到线上消费体验
O2O是online to offline,网上与网下相结合,又细分为四种运营模式:
1)online to offline是线上交易到线下消费体验
2)offline to online是线下营销到线上交易
3)offline to online to offline是线下营销到线上交易再到线下消费体验
4)online to offline to online是线上交易或营销到线下消费体验再到线上消费体验