微信个人号引流,必须要了解的几点技巧(经验分享)
近两年,微信多次进行大规模整顿,对于诱导分享,营销引流的一些动作都监控的很严,所以如果当你在做活动给微信引流时被判定为“恶意引流”,那你这个号就基本凉凉。最近在尝试做一些个人号的引流,也遇到过坑,这次和大家分享几个关于在做个人号引流时所一定需要注意的事项。
流量的时代,一切以流量为核心去推动产品的转化。
尤其在于今年,因为公域平台的获客成本逐渐增加, 这对于企业和商家来说,那每一次的活动推广费用都要开始计算活动的ROI,如果最终转化单价低于获客单个成本,那就意味着活动的失败。
那这就能体现出流量重复转化的重要性,但要做到二次转化的动作,那无疑肯定你首先得把第一批转化的用户先导到自有的流量池,俗称“私域流量”。
对于微信来说,事实上能承接流量做私域流量的主流载体来说:
一个是微信个人号,利用朋友圈来进行圈层营销。
一个是微信社群,在群里面进行促销,秒杀,拼团等系列营销活动触达用户。
当然,把你所有的流量都导入到微信上来说,并没有那么容易。毕竟龙哥对于微信生态还是很看重的。
近两年,微信多次进行大规模整顿,对于诱导分享,营销引流的一些动作都监控的很严,所以如果当你在做活动给微信引流时被判定为“恶意引流”,那你这个号就基本凉凉。
最近在尝试做一些个人号的引流,也遇到过坑,这次和大家分享几个关于在做个人号引流时所一定需要注意的事项:
1、好友同意申请实时接受
前几天,和一个朋友做一次活动推广,刚好在活动开启之后有事需要外出电脑关掉了,就没开自动通过,最终来了20个好友申请之后,二维码就出现了频繁添加显示,导致后面所看到的用户都扫不了码,损失了一批流量。
但事实上之前,也出现过超过20人没同意的情况,二维码并没有失效。也因可能是微信规则又进行严控阶段,当然,尽量还是建议大家在做活动引流时,能实时接受就实时接受,避免不必要的情况发生。
2、多个客服码轮流切换,进行分流
在做大规模活动的时候,如果需要大量引流,那建议一定要事先多准备几个微信号,进行分流。
借用活码工具,给每个二维码设置扫码频率,比如有五个微信号,那每个微信号可以设置成20频率一次进行轮流切换。至于工具市面上一些微信管理工具都有这个功能,这里就不作宣传,有需要的朋友可以加我微信发你一些试用版权限。
这样即使遭遇封号,也不至于全军覆没。如果进行了分流,设置低频率的扫码次数,通常也不出现封号这么严重。
3、关掉验证申请
对于新号或者刚建半年的微信号,一般不适于就用来做引流活动的承接载体,因为没经历长期养号,很容易会被判定为营销号。
如果你玩微信增长这块,你应该遇到过,很多做这块比较厉害的人,会选择把好友验证申请给关掉,这样用户添加起来的时候就可以直接通过,不需要时间等待,也省去发送请求这一步骤。
而在被添加者这一方,当有用户添加你时,你的微信会收到提醒,只需你自己到时候直接通过添加即可,不需要等待对方的同意。
但有一个时限时长,通常是添加后12销售或者24小时后你还没做出添加动作,再进行添加对方就会需要对方的同意,因为时间的冲淡,很多用户过了那会的热乎劲,对于后面你再去添加好友,就没那么的需求,这样就会大大流失一部分精准客流。
4、及时引导转化
很多用户在参与一次活动时,很多时候都是在当时的一股好奇劲和热乎劲。但一旦腾出时间让用户恢复理智,后面就会大大降低这个转化率。当然,我这里说的转化不一定就是让客户进行消费,如关注公众号或者进群都可以轮为我们下一步的转化动作。
所以在做活动时,建议在实时通过好友之后,马上就进行下一步的动作引导。比如进群或者关注公众号,直接自动将这些内容发送给用户,再设置一些鱼钩引导,例如关注或者进群可以领取相关课程或者福利啥。
5、借助工具配合使用
这个其实就不用过多说啥了,自动和手动的区别还是有很大差别的。
如果能配合工具使用,那就不存在什么自动通过等这一系列问题,还可以借助工具设置自动发送欢迎语,如果需要拉群的,也可以直接自动发送群邀请链接。更大的一个辅助功能实际还是在能数据监控上。
今年之前因为wetool被封的一些原因,导致很多社群和微信从业者,一下子轮为“原始工具人”,但目前因为时间间隔的一些原因,小规模和常规用的一些功能目前还是可以使用,有兴趣需要wetool企业版的可以直接加我微信进行沟通。
6、满3000人进行更换帐号
一个微信个人帐号的朋友上限是5000,之前有很多朋友出现过朋友圈部分好友看不到的情况,实际上就是因为微信好友数过多,微信给你帐号进行了限流。
我的建议是当好友数达到3000时,就可以开始准备进行下一个帐号的运营了,因为第一个帐号到了3000之后,那肯定也是运营了一段时间,帐号的二维码和微信号也都扩散出去了,这时候通过前期的宣传铺垫,后面也会过来不少的自然流量,可以让它去自然增长。如果还去大肆推广这个号,届时就会出现我们刚刚所说的情况发生
如今私域流量越来越推崇,其除了前端的引流后面的留存也是很重要的一个部分,如果流量进来并没有充足的内容去做维护,用户获取不到自己想要的东西。那前端口子进来,后端口子出去,所做的一切活动心思和努力都将是白费。
当然,我们毕竟在微信眼皮子地下生存,当然如果在允许的情况下还是尽量去遵循微信的规则,不要试图去打一些擦边球,不然遭遇永久封号讲就是“竹篮打水一场空”。
作者:刘志兴 ,微信公众号:LZX的学习笔记,人人都是产品经理专栏作家。95后互联网人,专注社群/产品增长。
本文由@刘志兴 授权发布于运营派。未经许可,禁止转载
题图来自 unsplash,基于CCO协议
Sites of interest we have a link to.
Here are some links to web sites that we link to since we believe they’re really worth visiting.
Sites of interest we’ve a link to.
Very few websites that take place to become comprehensive below, from our point of view are undoubtedly very well really worth checking out.
We like to honor numerous other world-wide-web web sites around the web, even when they arent linked to us, by linking to them. Beneath are some webpages really worth checking out.
Below youll obtain the link to some web pages that we think you ought to visit.
Here is an excellent Weblog You might Find Intriguing that we encourage you to visit.
We like to honor a lot of other net internet sites on the internet, even though they arent linked to us, by linking to them. Under are some webpages worth checking out.
We prefer to honor lots of other online web-sites around the internet, even if they arent linked to us, by linking to them. Below are some webpages really worth checking out.
Below youll obtain the link to some web-sites that we consider you ought to visit.
Very couple of sites that occur to be in depth below, from our point of view are undoubtedly properly really worth checking out.
The time to read or check out the content material or internet sites we’ve linked to beneath.
The data talked about within the report are some of the ideal offered.
Here is a good Weblog You may Find Intriguing that we encourage you to visit.
One of our guests just lately proposed the following website.
We like to honor lots of other world wide web web pages on the web, even when they arent linked to us, by linking to them. Below are some webpages worth checking out.
Check below, are some completely unrelated internet websites to ours, nevertheless, they may be most trustworthy sources that we use.
One of our guests not long ago encouraged the following website.
Every after inside a whilst we pick out blogs that we study. Listed below would be the most current internet sites that we select.
Here are some links to web pages that we link to due to the fact we consider they’re worth visiting.
Check below, are some totally unrelated internet sites to ours, nonetheless, they may be most trustworthy sources that we use.
We came across a cool website that you could take pleasure in. Take a look when you want.
Tessa, Agreed. I get that cooling effect with Swerve as well. I now use Truvia baking blends which include some sugar. I prefer them as the cooling effect is gone but this will result in more sugar and carbs in your recipes. I still use powdered swerve as there is nothing else that is low carb and in a powdered form. HTH. Rhianon Tiler Dorri
Although web-sites we backlink to beneath are considerably not related to ours, we really feel they’re in fact worth a go by means of, so possess a look.
You have to from Pittsburgh and read the Post Gazette . LOL Jeannine Benjy Weiner
That would be the end of this post. Here youll come across some internet sites that we believe youll enjoy, just click the links.
God bless you and your family Rachel. May He fill you with courage as you embark on a new journey, adjusting and trying to figure out, once again, how to be. You all are beautiful. Looking forward to playdates as you get settled back in. Indeed, from God we come and to God we must all return. Arlena Orrin Aubarta
Thanks for the auspicious writeup. It truly used to be a leisure account it. Glance complicated to far more delivered agreeable from you! Nevertheless, how can we be in contact? Catarina Boony Evie
This website really has all the information and facts I wanted about this subject and didn at know who to ask. Briana Prentiss Waneta Zelma Pietrek Snider
Below youll uncover the link to some web sites that we assume you need to visit.